How You Can Attract Site Visitors, Turn Them into Customers, and Make Your Small Business Site a Real Revenue Earner

Ensure that your site is well monitored via your site host (see #5. Hosting Service). A site hosting service should be able to tell you who visited your site, from where, what pages they viewed, and at what 사설토토. This is all valuable marketing information that will allow you to further refine your site and improve customer service and revenue.If your site’s opening page takes a long time to load online (display), your visitor and potential customer may not wait — and move on to another site. To most people, a site’s page can never load fast enough online. Look for way to reduce the load time of all pages within your site.

In addition, when a visitor and potential customer gets to your opening page, can they quickly determine the products or services that you offer? Again, if you make them search or guess what products or services that you offer – they may move on to another site.

Update and change the content of your site, especially your opening page, as often as possible, to ensure it doesn’t become dated. Your opening page (like a retail store front window) is the site page that needs to be on target and the most attractive. This is the page that you have to convince visitors browse your site and displays your validity as a professional business.

Lastly, a site is never done. Try to schedule regular reviews of your site by people inside and outside of your organization. Determine if there is a better way to display the information within your site. Is there a better way for a site visitor to get to information within your site? If your site is going to be effective, it has to be continually evaluated. If the site doesn’t change from month to month, visitors and potential customers won’t have a reason to come back. You want to give them a reason to come back to your site.You want to encourage site visitors to return again and again – and thus provide your site more opportunities to convert them into your paying customers.

In my experience, the best site hosting services are generally found locally and not through a national hosting services. The big national and international hosting services may advertise their cheap hosting fees as a hook to get you to sign-up with their service. Then you may find that their reliability (“uptime”) and support services are not as you had hoped they would be.

Look for website hosting firms that stress their reliability (“uptime” percentage), fast and reliable servers, technical support for you, web files storage space, and your access to your site’s statistics. Cost should be a secondary consideration.

6. Site Marketing

Too many small businesses treat their site as a stand-alone marketing tool. Your site is really a part of your whole marketing package. It should be part of your on-going advertising, newspapers ads, and direct mail.

On the other side of the coin, always include your site’s www address on all of your advertising and on your business cards.

Your site will come to nothing if no one can find it on the web. Check your site’s listing in the various Internet search engines to make sure that your site is listed. If not, submit your site address for their review. Getting your business site listed on some search engines may take some time – from a few days to a few months.

If it is within your budget, a quicker way to get search engine placement is to pay for your listing. You may sign-up for a “pay-per-clicks” (PPC) search engine that may quickly generate visitor traffic to your site within a couple days. With these PPC search engines, you are paying for your site’s listing within their search engine. Generally, advertising rates are low on these PPC search engines. You may be able get visitors to your site for less than 10 cents per click.

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